Fair, Evidence-Based Valuation for Injury Cases. Faster.
TrueWorth™ uses empirical data from thousands of jury-eligible respondents to estimate how real people are likely to value a structured injury profile—giving legal teams a clearer basis for demand, settlement, reserve, and trial strategy.
Create an account in minutes. Your first case valuation is free.
THE CHALLENGE
Injury damages are supposed to be fair and reasonable. In practice, valuation is shaped by negotiation pressure, incomplete analogs, client expectations, litigation cost, and uncertainty about what a jury might actually award.
TrueWorth™ gives legal teams empirical evidence for the number.
Everyone argues about value. Few have empirical evidence.
START WITH ONE CASE, FREE
Try TrueWorth™ on a recent injury case.
Create an account, enter the facts for a recent injury case, and run your first juror-based valuation free. Want to test TrueWorth™ on more cases? Start with a Pilot Pack before choosing an ongoing plan.
See empirical, evidence-based valuation before you pay.
Collect structured
injury information
TrueWorth™ gathers structured information from the injured person, witnesses, physicians, and experts through an online questionnaire built around the eight TrueWorth™ injury categories.
Structured inputs. Empirical juror data. A clearer basis for valuation.
HOW TRUEWORTH™ WORKS
From injury profile to juror-based valuation.
TrueWorth™ turns structured responses from the injured person, witnesses, physicians, and experts into a case-specific injury profile, then applies a statistical model built from thousands of jury-eligible respondents to generate valuation guidance and an expert report.
Create the structured
injury profile
TrueWorth™ converts those responses into a structured injury profile, capturing the severity and duration of impacts across each of the eight injury categories.
Apply the juror-based
valuation model
TrueWorth™ applies a state-of-the-art statistical model estimated from thousands of jury-eligible respondents to estimate the likely juror-based value of that injury profile.
Deliver valuation
and expert report
TrueWorth™ delivers a case-specific valuation, supporting data, visual outputs, and an expert report for demand, settlement, mediation, reserve, or trial strategy.
Plaintiff Firms
Support demands with empirical juror data.
Set realistic client expectations, justify value with evidence, and move cases toward resolution faster.
Empirical juror data. Faster decisions. Better-supported settlements.
WHO TRUEWORTH™ HELPS
Defense Teams
Assess risk before costs escalate.
Estimate likely jury value, compare exposure against defense cost, and decide when to settle or defend on the merits.
Insurers & Carriers
Improve reserve and settlement confidence.
Evaluate exposure more consistently across claims and make faster, better-supported settlement decisions.
Built for both sides of the table.
TrueWorth™ helps legal teams answer the same central question from different perspectives: how are real people likely to value this injury profile?
Collect structured
injury information
TrueWorth™ gathers structured information from the injured person, witnesses, physicians, and experts through an online questionnaire built around the eight TrueWorth™ injury categories.
Structured inputs. Empirical juror data. A clearer basis for valuation.
THE 8 INJURY CATEGORIES
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TrueWorth™ turns structured responses from the injured person, witnesses, physicians, and experts into a case-specific injury profile, then applies a statistical model built from thousands of jury-eligible respondents to generate valuation guidance and an expert report.
PROVEN IN INDUSTRY
Blue Owl helps automotive teams evaluate concepts, discover white space, forecast demand, and optimize portfolios while decisions are still actionable. The result is faster consumer-supported guidance for the choices that shape volume, margin, and market performance.
Built for decisions that can’t wait.
THE BUSINESS STAKES ARE CLEAR.
In automotive, overestimating demand can cost billions in excess inventory and incentives. Underestimating demand leads to stockouts, distribution mismatches, and lost sales. Blue Owl’s bottom-up, forward-looking forecasts help minimize both risks.”
Consumer Insights Lead
Top 5 Automotive OEM
Faster answers for higher-stakes decisions.
SOLUTIONS
From design preference to market performance.
Blue Owl helps your teams understand what consumers prefer, how those preferences become demand, and which product decisions best support white space, volume, margin, and strategic growth targets.
Optimize to what consumers want—and what the business needs to deliver.
BoTrueStyle™
Customer feedback on design in days—not months.
BoTrueStyle™ helps your team evaluate exterior styling, interiors, lighting, wheels, colors, and design themes using rapid preference studies built from vehicle images.
Know which designs people prefer before you commit.
BoTrueWay™
Market answers now—not a year from now.
BoTrueWay™ helps your team translate consumer preferences into demand forecasts, competitive simulations, reverse segmentation, white-space discovery, pricing guidance, and portfolio optimization aligned to business targets
See how preferences become market outcomes.
SPEED MATTERS
The fast are eating the slow.
New competitors are compressing automotive decision cycles. Blue Owl helps established teams move faster by making consumer-supported guidance available continuously—so design, white space, planning, pricing, and portfolio decisions do not have to wait for traditional research timelines.
Voice of the customer at the speed of decision-making.
TRUSTED BY LEADERS
Helping industry leaders make better decisions faster.
Blue Owl supports automotive manufacturers, suppliers, consultancies, and research organizations that need stronger forecasts, faster consumer feedback, and greater confidence in high-stakes product decisions. Our founding team has worked with many top OEMs on studies that matter.
Trusted where speed, evidence, and better decisions matter.
Bring the voice of the customer into your next vehicle decision.
Real People. Real Choices. Better Decisions.
See how Blue Owl helps your team evaluate designs, identify white space, optimize portfolios, and forecast demand at the speed decisions are made.